Multicultural Experience Assignment Example | Topics and Well Written Essays - 750 words

Multicultural Experience - Assignment Example I am a young white woman who has disbelief in religion and God. I visited a black church, Mount Zion Nashville recently in order to learn more about the communication and cultural traits of the African community in America. â€Å"Black Churches are one of the few institutions in America that brings many African-Americans together across demographic and socioeconomic lines†. This paper Analyzes the effect of group influence on the self especially in a multicultural environment taking into the account of my experience at Mount Zion Nashville church. I had the lot of concerns about how the black community may welcome me, before going to their church. Even though slavery is abolished by law in America, still many of the blacks believe that slavery is appearing in America in different forms now. Because of such beliefs blacks normally keeps some reservations while mingling with the whites. So, I visited the black church with a half-hearted mind. But to my utter surprise, the black community in the church welcomed me warmly and many of them gathered around me in order to convey their warm regards. The visit of a young woman like me to their church treated as an honor by many of the blacks. Even though different black ethnic groups were present in the church, none of them try to dominate in any of the church activities even though they are not so outside the walls of the church. Earlier, I thought that the activities in black churches might reflect their crazy lifestyles in the society. But I have noticed that the entire blacks, and a few whites who attended the mass, remain calm and focused in their communication with the God. â€Å"The opportunity of learning from others and viewing the world through the worldview of the other has been an eye-opening experience for† me.

Why does Mackie think we need an error theory Do you think he is right Essay

Why does Mackie think we need an error theory Do you think he is right to believe that we need it - Essay Example The error theory suggests that morals are not absolute, that what is morally right or wrong vary from one society to another. It is a theory that states that morals are judged, not by the universal moral norms, but according to the society within which a circumstance calls for moral clarification (Dorsey 2006, p.495). When one considers the definition above, it can be stated that the morals are no longer absolute in different societies because of the fact that they have evolved over a long period, changing considerably from one society to another. A good number of the proponents of this theory, such as John Mackie, believe that morality was an invention of societies to maintain control over its members, and it is because of this that morality varies. If, for instance, morals and social norms were universal in all the societies, in the world, then there would have been no differences in morals, and as a result, the error theory would not have been developed. The error theory states th at the idea of morality or the adherence to morals depends on the assumption that they exist; this assumption being false because morals are not based on the reality of the situations being judged. Error theory can be considered a viewpoint where there is the belief that morality is dependent on the norms of the cultures, which practice it. It is these societies which determine whether the actions of individuals is morally right or wrong and those who propagate this theory believe that there is nothing that can be said to be the absolute truth concerning morality because what is considered to be right in one society may not be considered the same in another. If one were to consider Mackie’s statements concerning the error theory, the fact that what is considered morally right in one society may not be so in another show that morality is not a universal norm. There are often chances where what is considered morally right in one culture may be considered wrong in another, an ex ample being the situation of homosexuality. While, in the western world, homosexuality is an accepted norm in society, in other parts of the world, especially in Africa and Middle East, one would find that this practice is frowned upon, and those found in the act tend to be severely punished. Therefore, when it comes to the concept of the error theory, the opinion of what is right or wrong is not judged by norms that would be considered universal because of the fact that it cannot be measured nor do the said morals exist (Delapp 2009, p.8). Morals, if one were to follow Mackie’s argument, are made up by the societies, which put them in force and because of this, these societies become slaves to concepts, which are logically nonexistent. Among the main advantages of using the error theory when considering morals is the fact that a broad range of views concerning morals is taken into consideration. Since there is a wide variety of cultures and practices, it is easier for one to adapt to any situation that one may encounter through the understanding of the motivations behind the development of various cultural norms as well as look upon such morals in an objective way. Moreover, it can be said that the error theory can be used towards the development cultural understanding, which ensures that people are judged, not according to the opinions of other cultures, but according to that of their own cultures and societies. It recognizes that fact that morals are nonexistent and this creates a situation where societies can be studied on an equal footing. Since it is the society which judges what is right or wrong, the people within it have a clear understanding of what is

Impact of Changes to Baby Milk Prices

Impact of Changes to Baby Milk Prices Introduction The article â€Å"Parents want milk for babies to be made a price controlled item† states the price of baby milk are getting higher and higher day by day and many parents can’t buy those expensive baby milk products so parents have to switch to the alternative products but as they are cheaper and because of that its cause diseases to the babies. So now those parents want government to take apart to fulfil their problem. Micro Economics Law of Demand When the price of any product increase then the quantity demanded will decrease Law of Supply When the price of any product Increase then quantity supplied will increase. According to the article, the price of the baby milk has been increased by the manufacturer in order to gain more profit, which result in quantity decreased. The effect is known as Law of demand. Additionally, customers are shifting to the alternative goods, which shift the demand curve of the alternative goods to rightward. This is known as Substitute effect which describe as follows; Substitute effect: The substitution effect states that an increase in the price of a product will urge buyers to purchase elective products. The substitution effect measures the amount the higher cost encourage buyers to use different products, assume the same level of income. However customers can’t afford the higher price for the baby milk, so there is an income effect on the quantity demanded, which lead the demand curve to leftward. In the context of economic theory, the income effect is the change in an individuals or economys income and how that change will impact the quantity demanded of a good or service. The relationship between income and the quantity demanded is a positive one, as income increases, so does the quantity of goods and services demanded. Other than the demand has a few progressions, even the supply will have a few changes as well. Suppliers will never do a business without picking up high benefit, so it satisfies the law of supply that when other things remain constant, the higher the price of goods, the more quantity supplied. . A price ceiling might be connected to make it illicit to charge a price above the specified amount. The price ceiling ought to be underneath the Equilibrium price so that to guarantee it can bring out the effects needed. This will verify that all legal transactions occurring will be at a price at or underneath the price ceiling. By actualizing a price ceiling for baby milk, parents can then buy baby milk at a lower price and will probably prompt expanded demand. Meanwhile, supply could be relied upon to drop as suppliers will be unwilling to supply a high amount at a lower cost. Hence, deficiency will happen and it will be represented to by a gap between quantity demanded and quantity supplied. Be that as it may it will benefit parents who are not able to buy baby milk at first. An alternate choice is that the government present subsidies for baby milk items. By presenting subsidies, the government can drive down the price for baby milk in the business sector. This happens as the introduction of subsidies move the supply curve to the right. This expands the quantity supplied and diminishes the price for baby milk. However, this method likewise has its repercussions as the government may cause more expenses as it gives subsidies to the item. In the event that the government set the value higher than the equilibrium price, it will additionally cause issue which is surplus of the baby milk. Surplus is the quantity supplied of the good surpasses the quantity demanded for the goods. Thusly, government cant set the price excessively low or excessively high which will result in enormous issues to customers and suppliers. As I would like to think, this issue is happening on the grounds that baby milk is considered as an inelastic item. This implies that regardless of the fact that the price of baby milk is high, individuals will even now need to purchase them. Some may contend that parents can select less expensive baby milk products, how many parents would really take risk and conceivably hurting the development of their own child? This is the reason baby milk is impressively inelastic. So this demonstrates that baby milk has quite weak substitutes making it inelastic. An alternate test that can demonstrate that baby milk is inelastic is to see the extent of income used on child milk. So due to this, numerous business firms comprehend that when they increase the price of baby milk, they can build their aggregate income. Most firms are smart enough to understand that reducing price for inelastic items will just imply that they will make less profit. Since, price of baby milk wont be going lower whenev er soon, it is just consistent that parents request a price ceiling to be forced. Conclusion Baby milk is a paramount item in the market and wields extraordinary impact on the development of the future generation. Hence, the government ought to do something inside their capacity to guarantee that parents can afford the price of quality baby milk products for their children. The most proficient path for the government to do so would be to introduce subsidies in the market for baby milk. This exertion will be the most great and expand the prosperity of children across the country, at the expenses of the need to distribute resources to fund the subsidy. Contrasted with a price ceiling which has numerous inefficiencies, subsidies has significantly more benefits. Executing subsidies will be the best approach with the goal that each child can delight in fitting development in this extremely imperative phase of their lives. References: Parents want milk for babies to be made a price controlled item October 6, 2012  http://www.thestar.com.my/News/Nation/2012/10/06/Parents-want-milk-for-babies-to-be-made-a-price-controlled-item/ Income Substitution effect Tejvan R Pettinger  http://www.economicshelp.org/blog/glossary/income-substitution-effect/ Price Ceilings B. Taylor, 2006  http://economics.fundamentalfinance.com/price-ceiling.php Article Parents want milk for babies to be made a price controlled item KUALA LUMPUR: Parents are urging the government to consider making baby formula a controlled item in order to curb recent price hikes. They are concerned that the manufacturers increase in prices would cause lower income parents to choose the cheapest and lowest quality milk in the market which would jeopardise their babies growth. A mother of two, housewife Azila Awaludin, 35, expressed her concern over the volatile prices of the products lately. My husband doesnt earn much and Im forced to choose the cheapest milk for my baby, she told Bernama. Father of one, Al-Hafiz Jaamat Wok, 27, felt the government needed to play a bigger role in controlling the hike in baby formula prices. The government should subsidise baby milk and not take this issue lightly as many parents are not able to cope with the extra expenses now, he said. Wan Norasikin Abdul Cader, 42, who is a babysitter, said she had to spend an extra RM200 monthly just on baby formula alone. Supermarkets usually offer promotions on other items but never for baby formula, she added. Meanwhile, a Jalan Kasipillay mini market owner, K. Sathiah, 43, explained that people were buying less baby formula since prices started going up recently. Most people have to choose the cheapest milk and we have to sell it lower than the suppliers set prices. I hope the government can do something to control the situation, he said. A media report on Friday said that some baby formula manufacturers had increased prices up to RM15 per kg in the past two weeks and others would follow suit soon. It also quoted Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob as saying the government did not control the prices of baby formula. Bernama

Conflicts of Gender in Things Fall Apart by Chinua Achebe :: Things Fall Apart

  Ã‚  Ã‚  Ã‚  Ã‚  There are constant struggles between gender, identity, commodification, and class. Among the men and women in many African tribes that still exist today, there are divergences, which will always remain intact because of the culture and the way in which they are taught to treat each other. Chinua Achebe wrote the novel, Things Fall Apart, which is a great piece of African literature that deals with the Igbo culture, history, and the taking over of African lands by British colonization. The ongoing gender conflict is a prominent theme in Things Fall Apart presenting the clash between men and women of the African Igbo society. Throughout history, from the beginning of time to today, women have frequently been viewed as inferior, men’s possessions whose sole purpose was to satisfy the men’s needs. Maybe it's because men are physically stronger than women and have always had the ability to control them that way. In Things Fall Apart, the Igbo women were p erceived as being weak. They received little or no respect in the Igbo society and were harshly abused. The recurring theme of gender conflicts helps drive the novel Things Fall Apart by showing how important women are to the men, yet they do not receive the treatment they deserve. Women have many responsibilities in the Igbo society such as having children, cooking, cleaning, and farming. These are important function for women, yet they are not given much credit or meaning for their existence in the roles they fill. As Rose Ure Mezu points out â€Å"The world in Things Fall Apart is one in which patriarchy intrudes oppressively into every sphere of existence. It is an andocentric world where the man is everything and the woman nothing.† In some way Mezu is correct in saying that the man is everything and the woman nothing. The man holds the highest importance of the family and it is he who holds the titles. In Things Fall Apart, the reader follows the troubles of the main character Okonkwo, a tragic hero whose flaw includes the fact that "his whole life was dominated by fear, the fear of failure and of weakness" (2865). For Okonkwo, his father Unoka was the essence of failure and weakness.

“Owl Creek Bridge” by Ambrose Bierce and Stephen Crane’s “The Blue Hotel” Essay

Many authors use irony to impact the story in different ways. Sometimes the author makes the tone very pleasant and dreamy, like every thing is good and ok, when all of the sudden the story is flipped completely, changing the whole outcome of the story. Irony can also be used in a much more subtle way, for example it doesn’t change the entire story, it just makes the reader think about what just happened a second time. For example, Ambrose Bierce’s short story, â€Å"An Occurrence at Owl Creek Bridge† has very ironic elements to it. Just about the whole story itself is quite ironic. Peyton Farquhar, the main charter, is being hung. In the seconds of dying, he stretches the couple of seconds out into a long-lasting dream. He imagines himself swimming away while dodging bullets, and then he gets into the forest where he must make a long and miserable trip back to his house. Just as he is about to reach his wife’s arms his neck breaks and he dies, but he didn’t die there, he died long ago at the bridge. Bierce makes you truly think that Farquhar has escaped from death, but just as you think you are going to witness a happy ending, you figure out Peyton Farquhar has died at Owl Creek Bridge. Another example of irony in the short story â€Å"An Occurrence at Owl Creek Bridge† was when the Union solider dressed as a Confederate soldier so easily convinced Farquhar to attempt to burn down the Owl Creek Bridge. All he had to do was mention that the bridge could easily be burnt down from one side. He was really a Union soldier trying to, in a way, trick Farquhar into giving up his life, and it worked fairly easily. Another short story that has some very ironic parts to it is Stephen Crane’s â€Å"The Blue Hotel†. One of its ironic points is when the Swede is in the pub. He is starting to get drunk and asks a small group of men in the pub to come have a drink with him. They say no and eventually the drunken Swede goes over and puts his hand on one of the men’s shoulder and ends up strangling him. This forces the man to pull out a knife and stab the Swede, which ends up killing him. All the Swede wanted was someone to drink and have a good time with, but oddly enough, this ends up costing him his life. Another very ironic point to â€Å"The Blue Hotel† was what all the Swede went through when he accused Johnnie of cheating in a game of cards. He got into a fight with Johnnie and then left the hotel from which he got stabbed and killed. The Swede lost his life over a little accusation of cheating. Later on in the story we learn that his acquisition turned out to be true; Johnnie actually did cheat at the card game, just nobody believed him over Johnnie because everyone has known him for a long time, but the Swede was just some random guy that thought everyone was out to get him. Irony can be used in different ways, some very dramatic, and some just to add a little kick to the story. Bierce used irony in a very direct and in a way that it completely changed the plot. He used it so that an almost seemingly happy ending turned into a very sad ending in the blink of an eye. Crane’s use of irony sort of adds to the story without completely changing it. It makes the reader feel sort of bad for the character, making them feel if just this little change would have occurred, everything would have turned out happy. Irony is a very strong tool that can be used is to enhance the story and even to fool the reader sometimes.

The Impact of Advertising in Our Daily Lives Student

Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern means used to publicize a product, an industrial or commercial to1830. Advertising does influence our consumption? Indeed, advertising influences our choices as consumers, initially targeting its message, then the presence of subliminal image and ending with propaganda. However, advertising is not that this aim, it can also be humanistic objects. Advertising is ubiquitous. Advertising does not leave us indifferent: She seduces,entertains or otherwise irritated, exasperated. The goal is to make known and to bring a product to purchase behavior. Advertising is a product of mass consumption. Theadvertisement conveys the norm of internality: â€Å"You can as long as we confine the means. † Advertising is the vector, creates or reinforces stereotypes. She teaches the components of a lifestyle (hygiene, meals †¦ ) desirable. It relays the consumer aspects of the practice groups that are in dominant positions and luxury products are presentedas accessible to all. They played on and reinforces stereotypes. Advertising is fundamentally conservative. Advertising adapts to customer segments. . Advertising inventing anything. An advertising is so easy for her to come to encourage there are several steps. The development of a commercial complex, the general approachbegins by defining strategy with targets thereof, objectives and constraints, we must then develop the message you want to go and find media to disseminate the advertising. Everything is considered and calculated. Developing a message inside of an advertisement is done by â€Å"copy strategy â€Å". It has promise, a concrete proposal to the consumer, the evidence supporting the promise corresponding to a distinguishing feature of the product, the consumer benefit, as provided by the use of this product, and tone, the elements of messages to create an atmosphere. Then there is the advertisement which consists of visual, written and sound effects. All items are calculated based on the target (the slogan, color, text, grip). Advertising also encourages us through subliminal image. The subliminal image is an image that is undetectable to the naked eye but the brain processes anyway. It should be noted that most existing laws prohibiting such images in advertising. A subliminal message is a stimulus that is not consciously perceived by the person who receives it ,it is beyond the level of consciousness, but it excites the senses well. An example of a subliminal message is in the re-election of Francois Mitterrand to the presidency. The daily of Paris â€Å"accusing him of having received subliminal messages contained in the Generic of journal TV france2. We can clearly see when it stops the picture is a picture of Mitterrand in the credits. However, the trial for â€Å"electoral manipulation† has been lost because the image lasted more than one twenty-fifth of a second, thereby excluding the qualifying subliminal. But there are many other examples. One can see that M6(French TV ) Is taken in offense by the HAC (Higher Audiovisual Council) for airing during the credits to sponsor the show â€Å"Camera Cafe† a subliminal image representing the logo Freedent White, a chewing gum brand Wrigley's . Propaganda is also a way to encourage consumption in our advertising. It is primarily a tool of manipulation. All those who hold power use it to convince, manipulate, and getmembership bid. Religions, sects, governments use them to achieve their ends. For their part, traders, sellers, use advertising which is a form of propaganda. Traders, vendors, seeking to convince people that they hold the secret to make them happy, the secret is obviously their products supposedly miraculous. And the dream continues. Propaganda or advertising, used in all areas: consumer products, sporting, cultural, fashion, electronic gadgets, etc.. All are using advertising to convince people to buy their products. The power of propaganda or advertising is not from the veracity of the facts or the quality of the product and it comes from the persuasiveness of the seller and his ability to convince. The means used must touch the emotions of the customer. It is the intent of the religions, governments, traders, sellers. Everything is used to transfer theresistance and get people to buy, to become passionate followers, fanatics. Wealways call to emotions rather than reason, as it is with emotion that we submit to it as easily. Despite the manipulative side of advertising, communication can be more humanistic goals. Road safety has constantly need to communicate, need to be present in the eyes of drivers. It therefore makes advertising campaigns to sensitize the impact of alcohol, drugs, phone or driving too fast. In this case, the short films that can be seen on television as advertising are not intended to influence or manipulate but to educate, raise awareness to the driver that he is endangering himself and others and should therefore be careful. The images are harsh, violent, traumatic. By dint of constantly saying that we should not drink and drive, using advertising campaigns, present and future generations will be increasingly sophisticated and advertising will be served with human goals. Advertising against alcohol and drugs at the wheel are more common on our television screens to educate young drivers and other road hazards. The side of the advertising that appears next is a more objective, we do not sell anything, it merely gives advice that is useful. Do not take the road hazards and the lightly advertising makes us feel good. Found in this type of advertising to target a more human side. Manipulation is not the goal of this campaign. The AIDS campaign is high profile, many commercials are created, like those for road safety awareness, prevent risks. These are general interest campaigns to raise awareness of a social or economic problem. They are nonprofit. There are different kinds of campaigns of this kind, such as prevention against smoking, the presidential campaigns, the introduction of TNT on all TV. These ads are aimed to prevent, anticipate, fight, act on economic or social problems. In conclusion, advertising is a form of communication that greatly influences our consumption. One can almost qualify as a science because everything is calculated for one is like to eat what we saw, or we will create the need for what we heard. Advertising manipulates us in our buying behavior. We identify with the characters in advertisings; we create needs, and must be filled. Advertising hide flaws because it transmits he new movements of fashion or appearance to the company embarks and followsthis movement with no questions asked to fit the new mold. However, advertising has a positive side when it comes to raise awareness of the dangers of drinking and driving, or protect themselves against AIDS. It therefore has a more human purpose when not used for profit to sell us the latest product of such a mark. Chapter one: The origin of advertising 1-history of advertising: Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. ]History tells us that Out-of-home advertising and billboards are the oldest forms of advertising. As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers. As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called â€Å"quack† advertisements became a problem, which ushered in the regulation of advertising content. As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad- the copy, layout, and artwork- was stilled prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N. W. Ayer & Son was founded. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N. W. Ayer opened in 1869, and was located in Philadelphia. At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with the message â€Å"The skin you love to touch†. . In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company, the British Broadcasting Company, but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model, creating theCanadian Broadcasting Corporation. However, in the United States, the capitalist model prevailed with the passage of theCommunications Act of 1934 which created the Federal Communications Commission. [5] However, the U. S. Congress did require commercial broadcasters to operate in the â€Å"public interest, convenience, and necessity†. 6] Public broadcasting now exists in the United States due to the 1967 Public Broadcasting Act which led to the Public Broadcasting Service and National Public Radio. In the early 1950s, the Dumont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial televi sion industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show—up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame. The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign—featuring such headlines as â€Å"Think Small† and â€Å"Lemon† (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a â€Å"position† or â€Å"unique selling proposition† designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period. The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, andShopTV Canada. Marketing through the Internet opened new frontiers for advertisers and contributed to the â€Å"dot-com† boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.